Sleeping Beauty Cif

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 Sleeping Beauty Cif

We take you behind the scenes of the fully CG animated fairy tale spot for Cif. The spot shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner. The Mill+ studio designed and created all of the characters and environments to produce a spot with a dark and surreal flavour, starting in a dimly lit tower before finishing in a bright, clean and crisp world.

 


The Mill+ team create their first fully CG animated spot for Cif, directed by Jamie Lancaster.
This fully CG animated fairy tale spot, narrated by Michael Gambon, shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner, leaving her time to make sure she looked perfect for her handsome prince to re-awaken her.



The Mill+ studio designed and created all of the characters and environments to produce a spot with a dark and surreal flavour, starting in a dimly lit tower before finishing in a bright, clean and crisp world. Join head of 3D and lead artist on the job Dave Fleet comments, “the shift in tone was something we worked closely with director Jamie to push throughout. The challenge was to try and capture the mood, yet still create a story that was charming and beautiful.

 

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